January 11, 2020
Founded by Giacomo Morra in 1930, Tartufi Morra was the first company to process and market Alba's white truffle. And it’s thanks to Giacomo Morra that the fame of Alba and Langhe’s white truffle spread around the world.
Brilliant marketer, Morra had the idea of giving, on the occasion of the Annual Exhibition, a truffle to the greatest celebrities of the time, Marilyn Monroe, Winston Churchill, Hitckoch, ... it was a winning idea , which allowed the truffle to become an object of "desire".
The Bonino brothers, by buying the Tartufi Morra, perpetuate this ancestral harvest, and prove that it is possible to combine tradition and business internationally.
It is in the heart of the famous Barolo wine grape varieties that Gianni, truffle seeker, accompanied by his dogs, guides us in the woods in search of Alba's treasure.
From the earth to the plate, chef Michela Calicchio offers La Famiglia's menu during the white truffle season, fresh pasta made by hand one by one, which enhances the unique flavor of Alba's white truffle .
